Was Gap right to switch back to their logo after less than a week? There's always push-back with major changes to a brand, but that doesn't mean it's wrong. Perhaps it hurt their sales already?
Some scenarios
4 weeks ago
Was Gap right to switch back to their logo after less than a week? There's always push-back with major changes to a brand, but that doesn't mean it's wrong. Perhaps it hurt their sales already?
Takes a moment to load, but it's well worth it. SupperClub is both a brillant website and concept.
If anyone wants to do something for my birthday, this would be it. =)
This is perhaps the coolest & most interesting use of HTML5 that I've seen yet. Congrats to Arcade Fire and their peeps at Google for creating an amazing piece of interactive art.
http://thewildernessdowntown.com/
I had this on my reading list for a long time without giving it much attention. Now that I've read it, I wish I had read it the moment it was recommended to me.
It provides some excellent insight into the human psyche. I'd highly recommend it to anyone interested in behavioral psychology and especially those who are in the business of selling.
Check out Predictably Irrational by Dan Ariely
A really cool new investor's tool: http://mybrandz.com/
It may still be in Beta, but I think its a great idea for people who want to invest in companies they know and love.
Also, this demonstrates yet another way a brand image can financially impact a company. If people like it, they'll invest in it.
It may still be in Beta, but I think its a great idea for people who want to invest in companies they know and love.
Also, this demonstrates yet another way a brand image can financially impact a company. If people like it, they'll invest in it.
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