brandbreak!

Perf Go Green


I don't know about the name, but the concept is good.


The ad points out bags last a long time, and this is a simple thing we can do to go green.

As advertisers, I think it's important we support the change to environmentally safe products.


Jersey Swap?


Come on Adidas, really?

Ford's logo could easily be replaced with any other. Will it sell? Probably not. But I'm sure it will get passed along.




Visual Twists

I discovered two sites that opened my eyes to two new visualizations.

First is Crazy Egg. Much like other tracking sites, it allows you to see the traffic on your site. However, this company has a unique twist on how you view it.

On this site, you can view it as a heat map.
I love it!

 


The second is called Cooliris.

Similar to Crazy Egg, Cooliris has a unique visual twist on traditional information/results.

The 3D effect is great!




Did you know?


This is a video I'm sure many of you have seen, but in case you haven't, check it out.

It raises a lot of questions about what our future will be. I think we're on the verge of a significant change in every aspect of life.

What will our health care, education, advertising, manufacturing, or even government look like? Now businesses are going mostly online, who will their competitors be? Even if you start up a small business like a yarn or knitting store, you're competitors are not just the mom & pop shop down the road.

:-/


Domino's Branding Disaster

Could Domino's die in 24 hours?

http://adage.com/article?article_id=136004

This article describes Domino's reaction as using a hose to put out a candle. They've ignited and exacerbated their own issues.

I think Domino's needs to take drastic action in the opposite direction. They need to make strong publicly visible steps toward improving their service / product.


VCU Brandcenter - Creative Technology Track

A bit about the track from my classmates:

http://www.youtube.com/watch?v=YKucac9MMRo


Don mentions bringing a new interactive twist into the advertising mix; a concept we definitely need to embrace for the future of advertising.

What's next?

Summer Possibilities

This week I'm supposed to hear about internship opportunities. What will I be doing and where will I be this summer?



Possibilities:

Dallas - J.C. Penney ( jcp.com )

Richmond - Big River Advertising ( bigriveradvertising.com )

New York - Pernod Ricard ( pernod-ricard-usa.com )

Out & about - Continue current work & develop new presentation software ( a possibility I'm still considering )


Regardless, I'd like to start my summer by seeing my family and traveling a bit. Woohoo!

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Gossipr is the only provider of emotions research for brands in social media (www.gossipresearch.com). Gossipr analysts generate custom reports to help agencies understand, monitor, and influence emotions connected to a brand.
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