brandbreak!

Could Domino's die in 24 hours?

http://adage.com/article?article_id=136004

This article describes Domino's reaction as using a hose to put out a candle. They've ignited and exacerbated their own issues.

I think Domino's needs to take drastic action in the opposite direction. They need to make strong publicly visible steps toward improving their service / product.

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