The cruise I’m on is the epitome of experience marketing. I’ve never seen a more perfect and clever example of a company draining people’s wallets.
Tonight, I went to the opening performance that launched our vacation aboard the Ruby Princess. However, the show was simply a way for Princess to advertise its extra-cost services.
Although it was a rather cheesy performance, I admit, I had a bit of fun. With some entertainment mixed in, it started with crew introductions and finding out where our fellow passengers were from. Mike, the cruise Director, joked a bit and made everyone feel part of the Princess community.
Considering the broad range of passengers (3085 people from 43 different countries), they did an excellent job creating two critical aspects of branding.
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