brandbreak!

On the first day on my trip, I went to Venice and it was every bit as beautiful as I remember. EXCEPT, there was one not-so-minor difference. I wanted to show my parents the usual tourist attractions, but two of the places were… covered with ads!!!...

I couldn’t believe it. Really? Ads obstructing the wonderful Italian history and architecture of the Doges’ Palace? Ugh.

The Bridge of Sighs:



On the other hand, the ads are only temporary during restoration AND it’s an incredible media buy.

I’m torn between hate for covering up the architecture I wanted to see and love for brilliant media placement.

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