brandbreak!

Forgetting about the basics

I attempted to teach my grandma about the internet today... however, I neglected to think about the basics. First, I had to explain what a keyboard and mouse are, and how to turn on a computer. :-D

It served as an excellent reminder for me to always think about your audience and what they know. I need to occasionally ask myself, "am I too focused on what I want and forgetting more important details?"


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Gossipr is the only provider of emotions research for brands in social media (www.gossipresearch.com). Gossipr analysts generate custom reports to help agencies understand, monitor, and influence emotions connected to a brand.
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