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Military Transformer: Product Placement in Revenge of the Fallen

shhh, is that a?... ~gggggrrrrrmmmMMMmmmmMmMM~

WhhhhssssBAMM!

There goes another good squad. ZZZZZooooom! The helicopter is snapped in two.. but wait, ~heartwarming moment~

The Army, Air Force, Navy and Marines all share a presence in the movie Transformers 2: Revenge of the Fallen, and guess what? It's not by chance. Along with the heavy number of GM products, the U.S. armed forces has started using more strategy beyond that of the battlefield.

While watching it, I was amazed at how much there was. I always thought the armed forces just happened to be in movies, but I did a quick search on Google to discover it was well thought out tactic for reaching American viewers.




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Gossipr is the only provider of emotions research for brands in social media (www.gossipresearch.com). Gossipr analysts generate custom reports to help agencies understand, monitor, and influence emotions connected to a brand.
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