brandbreak!

Promax|BDA

Unmotivated, Uninspired, Bored... this describes me at the beginning of this week. AFTER attending the Promax|BDA conference though, my mood feels like I went off a ski jump and flipped a few times.



The sessions were packed with insights and thought provoking content. Even though it was pretty cool meeting Tom Kelley, Bob Saget, Jonathan Block-Verk, and Mike Walsh, I probably got the most out hearing about ways of improving my presentation skills and sonic branding.

Did you know you can create spot sound? It's like a spotlight, but with sound. I was amazed. =D

Regard economics in advertising, it was also quite interesting to hear from Ali Velshi.


Also, I'll be posting links to a lot the commercials and examples from the conference on delicious.com/blakealicious.


Here's the list of sessions I went to:

  • The Personal & Professional Impact of the Economic Meltdown in TV and Advertising

  • Fear and Loathing in Creativity & Design (with Ralph Steadman)

  • Obama for President: The Campaign that Changed Everything

  • Big Idea 3.0: Redefining Creative and Media in a Digital Age

  • Brand & Deliver

  • The Art & Design of a Sonic Branding Strategy

  • Futuretainment

  • Write with Balls

  • The Ten Faces of Innovation

  • Life's a Pitch... Mastering the Art of Presenting



I also went to three awards presentations:
1. Lifetime Achievement Award Presentation: Robert Redford
2. State of Our Art
3. Marketing and Promotion Awards Show


If you have any questions about the conference, just let me know.


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Gossipr is the only provider of emotions research for brands in social media (www.gossipresearch.com). Gossipr analysts generate custom reports to help agencies understand, monitor, and influence emotions connected to a brand.
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