tag:blogger.com,1999:blog-40404647201822726962012-02-16T07:25:20.899-05:00Gossip Research http://www.blogger.com/profile/15434405874866067538noreply@blogger.comBlogger391100tag:blogger.com,1999:blog-4040464720182272696.post-58519910118564113092010-10-12T13:53:00.005-04:002010-10-12T21:45:20.403-04:00

Was Gap right to switch back to their logo after less than a week? There's always push-back with major changes to a brand, but that doesn't mean it's wrong. Perhaps it hurt their sales already?

Gossip Research http://www.blogger.com/profile/15434405874866067538noreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-61667051899679393502010-09-06T19:35:00.004-04:002010-09-06T19:42:48.312-04:00

Takes a moment to load, but it's well worth it. SupperClub is both a brillant website and concept.If anyone wants to do something for my birthday, this would be it. =)

Gossip Research http://www.blogger.com/profile/15434405874866067538noreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-15509178736925856512010-08-31T18:43:00.003-04:002010-08-31T18:53:11.078-04:00

This is perhaps the coolest & most interesting use of HTML5 that I've seen yet. Congrats to Arcade Fire and their peeps at Google for creating an amazing piece of interactive art.http://thewildernessdowntown.com/

Gossip Research http://www.blogger.com/profile/15434405874866067538noreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-77755917036454750152010-08-30T01:47:00.004-04:002010-08-30T02:01:17.220-04:00

I had this on my reading list for a long time without giving it much attention. Now that I've read it, I wish I had read it the moment it was recommended to me.It provides some excellent insight into the human psyche. I'd highly recommend it to anyone interested in behavioral psychology and especially those who are in the business of selling.Check out Predictably Irrational by Dan Ariely

Gossip Research http://www.blogger.com/profile/15434405874866067538noreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-7959879788870404052010-02-14T21:18:00.005-05:002010-02-14T23:08:29.568-05:00

A really cool new investor's tool: http://mybrandz.com/It may still be in Beta, but I think its a great idea for people who want to invest in companies they know and love. Also, this demonstrates yet another way a brand image can financially impact a company. If people like it, they'll invest in it.

Gossip Research http://www.blogger.com/profile/15434405874866067538noreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-62905333525743852452010-02-04T00:51:00.005-05:002010-02-14T23:09:07.958-05:00

I love it: Check this out.

Gossip Research http://www.blogger.com/profile/15434405874866067538noreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-52249572139289534212009-10-21T17:47:00.005-04:002009-10-21T18:52:56.528-04:00

It disgusts me to find sites that are blatant rip offs of well known designs.They didn't even make an effort to disguise it. Although it was taken from a somewhat older Apple design, everything is the same from layout to color schema.

Gossip Research http://www.blogger.com/profile/15434405874866067538noreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-8621150786145972512009-09-22T13:02:00.007-04:002009-09-22T13:27:25.811-04:00

BBDO New York, BBH, Ogilvy North America, VCU Brandcenter... what do we have in common?The 2009 4A's O'Toole Creative Excellence Award.Best portfolio school:Check out the article

Gossip Research http://www.blogger.com/profile/15434405874866067538noreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-25475372039039743982009-09-03T09:27:00.005-04:002009-09-03T09:37:42.986-04:00

Vermonters know how to celebrate. Ben & Jerry's will be selling Hubby Hubby ice cream to show their appreciation for the approval of gay marriage in Vermont.Also, what an excellent opportunity to capitalize on an already high profile event. Ben & Jerry's has always been politically active and socially conscious, and it creates excellent PR for the company.

Blake Manoshnoreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-39615159679766078822009-09-03T09:17:00.006-04:002009-09-07T20:10:09.740-04:00

People are furious about this WFF ad. It does everything an ad should do, but it's insensitive and shouldn't have been produced.

Blake Manoshnoreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-49281586656265912772009-07-29T23:05:00.004-04:002009-07-29T23:22:05.337-04:00

Check this outGoogle beware, they're making a deal to take you on. Yahoo's annual operating income will reported jump $500m.THIS, is exciting.

Blake Manoshnoreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-69030713115317659322009-07-07T12:14:00.003-04:002009-07-07T12:33:38.996-04:00

Are we really entering a new era of frugality? What does this mean for advertising? More importantly, what does this mean for me?Adweek's article "Frugality is the New Black" made me begin thinking about it a little more seriously. But, people are not going to stop spending; they're going to spend their money differently.If frugality is here to stay, how do we adapt? Premium brands need to be

Blake Manoshnoreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-51298024077147671032009-06-28T21:32:00.004-04:002009-06-28T21:43:39.758-04:00

Woah, this is pretty cool. My first thought was, "Minority Report is here"....the scary part is, it's kinda true. But, from an advertising standpoint, think of the possibilities!!!Thank you PSFK via Twitter @kfPlomatos

Blake Manoshnoreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-70274303296962188442009-06-26T20:21:00.011-04:002009-06-26T21:07:04.662-04:00

shhh, is that a?... ~gggggrrrrrmmmMMMmmmmMmMM~WhhhhssssBAMM!There goes another good squad. ZZZZZooooom! The helicopter is snapped in two.. but wait, ~heartwarming moment~The Army, Air Force, Navy and Marines all share a presence in the movie Transformers 2: Revenge of the Fallen, and guess what? It's not by chance. Along with the heavy number of GM products, the U.S. armed forces has

Blake Manoshnoreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-41564291731503847262009-06-24T14:51:00.008-04:002009-06-24T15:47:03.677-04:00

After sharing about www.elance.com, a fellow Brand Manager (1epiphanee) asked me the following question:Hey Blake,I have seen this site as well as others and the problem that I have are all the people who are competing at rates such as $5/hr because they are located in international locations. Any suggestions on how you you bid for jobs or determine a rate? Also what type of projects have you (

Blake Manoshnoreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-73589440794661181952009-06-19T13:39:00.009-04:002009-06-19T15:01:45.994-04:00

Unmotivated, Uninspired, Bored... this describes me at the beginning of this week. AFTER attending the Promax|BDA conference though, my mood feels like I went off a ski jump and flipped a few times.The sessions were packed with insights and thought provoking content. Even though it was pretty cool meeting Tom Kelley, Bob Saget, Jonathan Block-Verk, and Mike Walsh, I probably got the most out

Blake Manoshnoreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-16184996915533095762009-06-12T23:48:00.002-04:002009-06-12T23:52:45.071-04:00

A very cool site that enables you to securely share video with people, and track how they watch it.Yet another impressive, yet fairly inexpensive tool. Check it out.

Blake Manoshnoreply@blogger.com1tag:blogger.com,1999:blog-4040464720182272696.post-19838357798017673272009-06-07T14:50:00.004-04:002009-06-07T14:56:06.507-04:00

I attempted to teach my grandma about the internet today... however, I neglected to think about the basics. First, I had to explain what a keyboard and mouse are, and how to turn on a computer. :-DIt served as an excellent reminder for me to always think about your audience and what they know. I need to occasionally ask myself, "am I too focused on what I want and forgetting more important

Blake Manoshnoreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-15312561503137398052009-05-19T06:47:00.002-04:002009-05-19T06:50:00.491-04:00

This article by Jack Neff indicates a return in companies’ spending on brandvertising. However, I would take it a step further and say this indicates an initial recovery in our economy, and THIS is something I’m looking forward to.

Blake Manoshnoreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-51557311451830794332009-05-18T18:01:00.003-04:002009-05-19T06:50:30.838-04:00

The cruise I’m on is the epitome of experience marketing. I’ve never seen a more perfect and clever example of a company draining people’s wallets.Tonight, I went to the opening performance that launched our vacation aboard the Ruby Princess. However, the show was simply a way for Princess to advertise its extra-cost services.Although it was a rather cheesy performance, I admit, I had a bit of

Blake Manoshnoreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-50591221985159127222009-05-17T19:05:00.004-04:002009-05-19T06:51:03.838-04:00

On the first day on my trip, I went to Venice and it was every bit as beautiful as I remember. EXCEPT, there was one not-so-minor difference. I wanted to show my parents the usual tourist attractions, but two of the places were… covered with ads!!!...I couldn’t believe it. Really? Ads obstructing the wonderful Italian history and architecture of the Doges’ Palace? Ugh.The Bridge of Sighs:On

Blake Manoshnoreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-67427884106049789422009-05-12T01:00:00.001-04:002009-05-12T01:01:56.502-04:00

I'm away for the next 3 weeks

Blake Manoshnoreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-23097189573776610582009-05-04T22:34:00.004-04:002009-05-04T22:40:18.872-04:00

Money makes the world go round!So what better, than a way to monitor your personal finances. And, did someone say trends? I can use mint.com to check up on all of my bank accounts, without endangering them.Slick. Secure. Smart.I love it.

Blake Manoshnoreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-2280970195385328212009-05-03T17:34:00.005-04:002009-05-03T17:37:26.918-04:00

This has gotta be the coolest thing I've seen in a while.Logos that float! Logos that are eco-safe! Logos that stand out!Check them out. I can't wait until I find a use for them.

Blake Manoshnoreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-6192338214752765922009-05-02T16:24:00.006-04:002009-05-02T17:15:50.402-04:00

Mobility is inevitable. The Kindle, iPhone, smartphones, netbooks, etc. are just the tip of the iceberg, and in the next 10 years, I think we'll be diving into it head first. In an interview, Russ McGuire (Sprint's futurist) paints an intriguing and attractive picture of how mobile technology might look in 2025. He states that no application or technology is (currently) advanced as what he

Blake Manoshnoreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-20239828590934592472009-05-01T20:11:00.005-04:002009-05-01T20:36:22.321-04:00

Ok, so maybe Twitter isn't going to disappear, but I think it's going to plateau. This AdAge article, "Why Twitter's Reach is Limited" made me start to think.As with Sylvester and Tweety, it's great for a while, but unless the content keeps changing, people will lose interest. Also, as similar services keep popping up, there's increasing less need for it.A simple example: Facebook's revised

Blake Manoshnoreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-45834594886590570212009-04-30T21:42:00.006-04:002009-05-02T16:22:50.213-04:00

I don't know about the name, but the concept is good.The ad points out bags last a long time, and this is a simple thing we can do to go green.As advertisers, I think it's important we support the change to environmentally safe products.

Blake Manoshnoreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-10961082504333806352009-04-22T23:53:00.007-04:002009-04-23T00:05:31.384-04:00

Come on Adidas, really?Ford's logo could easily be replaced with any other. Will it sell? Probably not. But I'm sure it will get passed along.

Blake Manoshnoreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-40531571409662801352009-04-21T15:21:00.002-04:002009-05-02T16:24:01.986-04:00

I discovered two sites that opened my eyes to two new visualizations.First is Crazy Egg. Much like other tracking sites, it allows you to see the traffic on your site. However, this company has a unique twist on how you view it.On this site, you can view it as a heat map.I love it! The second is called Cooliris.Similar to Crazy Egg, Cooliris has a unique visual twist on traditional information/

Blake Manoshnoreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-46385157694161750132009-04-16T20:50:00.001-04:002009-04-22T23:52:27.125-04:00

This is a video I'm sure many of you have seen, but in case you haven't, check it out.It raises a lot of questions about what our future will be. I think we're on the verge of a significant change in every aspect of life.What will our health care, education, advertising, manufacturing, or even government look like? Now businesses are going mostly online, who will their competitors be? Even if

Blake Manoshnoreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-39165502138971602342009-04-16T10:25:00.000-04:002009-04-16T10:34:01.722-04:00

Could Domino's die in 24 hours?http://adage.com/article?article_id=136004This article describes Domino's reaction as using a hose to put out a candle. They've ignited and exacerbated their own issues.I think Domino's needs to take drastic action in the opposite direction. They need to make strong publicly visible steps toward improving their service / product.

Blake Manoshnoreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-43965631252625484792009-04-15T19:45:00.000-04:002009-04-15T19:49:28.194-04:00

A bit about the track from my classmates:http://www.youtube.com/watch?v=YKucac9MMRoDon mentions bringing a new interactive twist into the advertising mix; a concept we definitely need to embrace for the future of advertising.What's next?

Blake Manoshnoreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-50325240839501011032009-04-14T03:06:00.000-04:002009-04-14T03:20:55.627-04:00

This week I'm supposed to hear about internship opportunities. What will I be doing and where will I be this summer?Possibilities:Dallas - J.C. Penney ( jcp.com )Richmond - Big River Advertising ( bigriveradvertising.com )New York - Pernod Ricard ( pernod-ricard-usa.com )Out & about - Continue current work & develop new presentation software ( a possibility I'm still considering )Regardless, I'd

Blake Manoshnoreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-44138892275567864732009-02-25T20:46:00.000-05:002009-02-25T22:29:42.391-05:00

A personal internet spy? I want one of those. Oh, wait... it already exists. Spy (http://spy.appspot.com) is an application that searches social networks and media, picking up on keywords that you search for. More importantly, it searches in REAL time.This is only one of the crazy tools that I found while researching social media for a presentation next week.Maybe tools like this don't look

Blake Manoshnoreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-2308916991989573872008-12-06T19:48:00.001-05:002008-12-06T20:18:12.555-05:00

A friend of mine described the feeling he had during a class this semester; he said it felt like watching a small child being beaten by a parent, publicly, in a restaurant. AWKWARD.This is perhaps the best description I've heard about this semester.I'm a Brand Manager and I'm now questioning the definition of a brand. I learned that it is the value added to a product or service. I've heard

Blake Manoshnoreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-88654807340314323282008-06-18T12:48:00.000-04:002008-06-18T12:49:20.204-04:00

I just read an article about the use of wikis being used for social change. It brings up the point that wikis can be used for good social change (wikis about politics and whatnot), but they also allow for anonymity and minimal accountability.I say, wikis create a forum for thoughts, but don’t necessarily create change. It’s sorta like what people used to say about my college… people will bitch

Blake Manoshnoreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-90304894854401341912008-02-06T01:45:00.000-05:002008-02-06T19:36:29.138-05:00

The upcoming election has brought about the emergence of cave-dwelling and outlandish primates who call themselves political activists. Sightings are becoming more common at roadway intersections and high traffic locations. Some community members have even reported them spontaneously approaching homes.In an encounter earlier today, I was forced into close proximity of a small group of them.

Blake Manoshnoreply@blogger.com1tag:blogger.com,1999:blog-4040464720182272696.post-84813931753559124532008-02-03T22:34:00.000-05:002008-02-03T23:39:27.453-05:00

i picked up the magazine Dynamic Graphics and it might be worth checking out... i'll let you decide.-- it's filled with articles, tips, and issues related to design. but its targeted toward freelance graphic designers, so it wouldn't be very useful for say... a pastry chef.unfortunately their good magazine design does not translate to their website; it just plain sucks. i was hit with so many

Blake Manoshnoreply@blogger.com0tag:blogger.com,1999:blog-4040464720182272696.post-20317887743137227442008-02-02T01:17:00.000-05:002008-02-08T16:40:28.647-05:00

introduced to pandora.com (thanks to Jeb) it’s a site with a great concept… it plays music like a radio station but it customizes it for the listener… check it out.listening is crucial.pandora's site design is ok. it uses a color theme that reminds me of an old browser i once used called camino (absorbed by Firefox). i'm sick of seeing these colors. even all of the icons used by Apple are now

Blake Manoshnoreply@blogger.com1