brandbreak!

Microsoft and Yahoo



Check this out

Google beware, they're making a deal to take you on. Yahoo's annual operating income will reported jump $500m.

THIS, is exciting.


A Frugal World


Are we really entering a new era of frugality? What does this mean for advertising? More importantly, what does this mean for me?

Adweek's article "Frugality is the New Black" made me begin thinking about it a little more seriously. But, people are not going to stop spending; they're going to spend their money differently.

If frugality is here to stay, how do we adapt? Premium brands need to be more than just brands. Although scary, brands need to embrace the concept of frugality in order for people to trust them. By carrying similar values to their customers, brands will be trusted.

Simple example: Consumers became more eco-minded; Toyota started mass producing hybrids.