
This is perhaps the coolest & most interesting use of HTML5 that I've seen yet. Congrats to Arcade Fire and their peeps at Google for creating an amazing piece of interactive art.
http://thewildernessdowntown.com/

I had this on my reading list for a long time without giving it much attention. Now that I've read it, I wish I had read it the moment it was recommended to me.
It provides some excellent insight into the human psyche. I'd highly recommend it to anyone interested in behavioral psychology and especially those who are in the business of selling.
Check out
Predictably Irrational by
Dan Ariely